As the popularity of wine continues to increase, so too has the popularity of wine festivals. A Google search of the term “wine festivals” will return more than two and a half million pages. That’s a lot of wine festivals - with many of them following the same formula: invite as many wineries as possible, throw some food and crafts at the attendees along with a complimentary tasting glass, and price the festival reasonably enough to make sure that said attendees will descend on the convention center/hotel ballroom/park, etc. in droves.
Not that these wine festivals are a bad thing – I enjoy going to them, meeting people from the wineries and tasting the regional food – but it is nice to have a bit of variety. The continuing popularity of wine is a great thing, and big wine festivals help make wine even more approachable and accessible to those who may have an interest in wine, but still want to explore their options.